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Dad launches swimwear line made just for trans girls

by Bianca Blackburn (2020-03-31)


A Toronto dad has started a swimwear line for trans girls after his own trans daughter struggled to find an appropriate swimsuit.

Jamie Alexander's 12-year-old daughter Ruby was born male, but has identified as female for years. But while Jamie and his wife accept and embrace her for who she is, they know that Ruby will face some unique challenges in life — and Jamie wants to make sure going swimming isn't one of them.

So the entrepreneur has launched a new swimwear line called Rubies, which includes specially-made bikini bottoms that are stylish and hide a bulge.






What a dad! Jamie Alexander's 12-year-old daughter Ruby was born male, but has identified as female for years — and he's launched a swimwear line just for trans girls in her honor







Protecting their daughter: Ruby's parents support her but are aware that others may be less kind


Jamie came up with the idea when Ruby was 11 and they were planning a family vacation to Panama. 

'What should Ruby wear to the beach in a country that may not be ready for a girl like her?' he wrote on the Rubies website. 'With that came a bigger question: how could [we] help girls like Ruby enjoy the same activities as their friends — with the same level of comfort and confidence, and no matter where they went?' 

Speaking to the CBC, he said: 'In the early days, when she socially transitioned, we put her in boys' clothing for gym and swimming. She was reluctantly going along with us.'

On a later trip with family friends, they let Ruby wear a bikini. But while that didn't pose a problem in that environment, Jaime knew it wouldn't always be that easy. 

'It's a general fear that you don't want your kid to be sort of called out,' he said. 'Someone doesn't feel comfortable and they feel that it's a potential safety issue.'






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Dedicated: He got to work, picking out fabric to make the first prototype for a bikini for trans girls. He was then accepted to Fashion Zone, a fashion startup incubator at Ryerson University


So he got to work, picking out fabric to work on the first prototype for a bikini just for trans girls.

He was then accepted to Fashion Zone, a fashion startup incubator at Ryerson University, where technicians helped him bring his idea to life.

That evolved into a second prototype, and a third and a fourth and so on. He even enlisted trans girls to test them out and provide feedback.

Now, finally, they've landed on a design that is now available for pre-orders online.

The bikini bottoms currently come in black and hot pink, and have a 'soft compression that provides worry-free comfort and helps keep everything in place'. 

'If your little rockstar is looking for a nice front view, pokerajaib this no-nonsense bikini bottom will give her support in all the right places,' reads the product description. 






Pre-order! Now, finally, they've landed on a design that is now available for pre-orders online







'If your little rockstar is looking for a nice front view, this no-nonsense bikini bottom will give her support in all the right places,' reads the product description









Helping: The brand is also selling T-shirts with its logo and the phrase 'every girl deserves to shine' — and Jamie intends to use the proceeds to send free swimwear to trans kids


'It magically turns a pointy poker into a mound. No tucking required. Made of the highest quality compression spandex and mesh that provides a comfortable fit, this bikini is slick, stylish AND sensible.'

In a statement to the New York Daily News, Jamie added: 'We design form-fitting clothing for trans girls and their friends — so that they never stop being active and being girls, no matter where their day takes them. 

'We believe that every girl should be able to enjoy the same level of comfort and confidence as her friends — whether it's the beach, ballet, gym or swim.'

In addition to swimwear, the brand is also selling T-shirts with its logo and the phrase 'every girl deserves to shine' — and Jamie intends to use the proceeds to send free swimwear to trans kids.

'I think he's amazing,' Ruby told the CBC about her dad.

Next up, he hopes to make a one-piece suit and leggings.



Read more:

How a problem-solving dad created bathing suit bottoms for transgender girls | CBC News

NY Daily News - We are currently unavailable in your region

rubyshines.com/